It must be that time of year when PR agencies are updating and adding to their Blogger contact files. Over the past week I have received a few emails from fellow bloggers asking about Media Kits.
If you haven’t worked in marketing or sales before, putting together a media kit can be a bit of a daunting task. Just where to start can be an issue.
I will be honest, even though I have been blogging since 2009, it is only this year that I put together an official media kit. I have put media kits together before, but I still wasn’t quite sure on how to tackle it for Belly Rumbles. It was so different to putting a media kit together for a new product or machine. But really was it?
No, it wasn’t. In this case the product was me and my blog. For those not familiar with Belly Rumbles, it is a food and travel blog.
Creating your media kit is a good opportunity to step back from your blog. Take a hard long look and work out what you are all about. It is also a good opportunity to work out what direction you want to head, what you want your blog to be. Or you may be happy just plodding along as you are. Everyone blogs for different reasons.
Do you need a media kit? The answer is a definite yes. You will need one if you want to work with PR agencies or companies, also to attract potential sponsors and advertising dollars. A media kit also saves you writing lengthy emails each time you are asked about your blog, stats etc. You simply attach the media kit.
You have decided you want to create a media kit for your blog now what to put in it? I have put together some simple guidelines to get you started below. The most important thing to remember is that your media kit is your number one marketing tool, beside your blog itself of course.
We are a visual species. As well as facts and figures your media kit should look professional and attractive. It needs to shine. Make sure to include relevant photos, good relevant photos, no fuzzy instagram shots please.
1. Cover page
Design it to reflect your personality. It is the first thing the person you have forwarded your media kit to will see. Include your logo and tag line if you have one. Also include the words ‘Media Kit’ and the date. Keep updating the date as you update your media kit.
I include a couple of general paragraphs about the blog. This includes when my blog began, why I started to blog and what I blog about.
3. Meet the Author/Author Bio
A couple of paragraphs about you. In my case I included my back ground and experience relating to the food and travel industries (non blog related) . Blogging related activities I am engaged in beside Belly Rumbles. It is here that you are selling yourself. What makes you unique and engaging. What makes you different from other bloggers, your qualifications to write about a particular subject.
4. Reader Information
Here is where you put all those lovely facts and figures.
Advise who your readers are and where they come from. For example, the percentage of woman readers versus male. What countries do the majority of your readers come from? What age is the audience you attract?
Include your blog statistics; Unique Monthly Visitors, Unique Page Views and subscribers (RSS + mailing list).
Also include your social media statistics, the number of followers you have; Facebook Page Fans, Twitter Followers, Instagram Followers, Pinterest, Tumblr, Foursquare etc.
It’s a good idea to include your Klout Score, Alexa Ranking, both global and for Australia (or the country you reside in).
Important note: If you have any figures you feel are a little low, leave them out. Example, your Facebook page has 10 followers, leave those details out, don’t mention Facebook. When your numbers grow add those details then.
Include any acknowledgements that you have received, eg, Top 10/20/30 ‘something or other’, or a best blog award. Advise where else you can be found, eg, Food Gawker, Urbanspoon etc. Plus include any print or on-line media you may have been mentioned in. Keep it brief, just include the important ones. For the rest you could consider a media page on your blog, or a separate press PDF as an annex to your media kit.
6. Working with you
Give a rundown of what you are willing to do on your blog in regard to PR, advertising, sponsorship. Also advise how people can work with you outside of the blog, if you offer other services like photography or recipe development.
Add you fees in this section, if you have set fees. I personally have a separate PDF for my fees which I send to people as needed.
Include testimonials in your media kit. Flattering quotes from PR personal you have worked with, including the project details. This gives PR’s an idea of what you have done in the past, brands you have worked with. They aren’t going to read everything on your blog to find out, you need to sell yourself.
8. Contact Details
Most important, your contact details. Include your full name, email address, telephone number, postal address, domain of your blog. Also include your social media details so they can find you.
Make sure you proofread your media kit a few times. I also suggest you get fresh eyes to go over it, a friend or partner to read through it and point out any mistakes you may have not picked up.
Convert your media kit to a PDF before you send it out. I can’t stress this enough. If your software does not have the ‘Save as PDF’ option there are plenty of programs you can download for free that will do this for you.
Remember to make sure you media kit reflects you, is factual, attractive and most importantly kept up to date.
I hope the above is of some help to get you started.
If you want to pick my brain about any of the above, or have suggestions on what else to include or left out, please share below. Or feel free to drop me an email firstname.lastname@example.org.