It must be that time of year when PR agencies are updating and adding to their Blogger contact files. Over the past week I have received a few emails from fellow bloggers asking about Media Kits.
If you haven’t worked in marketing or sales before, putting together a media kit can be a bit of a daunting task. Just where to start can be an issue.
I will be honest, even though I have been blogging since 2009, it is only this year that I put together an official media kit. I have put media kits together before, but I still wasn’t quite sure on how to tackle it for Belly Rumbles. It was so different to putting a media kit together for a new product or machine. But really was it?
No, it wasn’t. In this case the product was me and my blog. For those not familiar with Belly Rumbles, it is a food and travel blog.
Creating your media kit is a good opportunity to step back from your blog. Take a hard long look and work out what you are all about. It is also a good opportunity to work out what direction you want to head, what you want your blog to be. Or you may be happy just plodding along as you are. Everyone blogs for different reasons.
Do you need a media kit? The answer is a definite yes. You will need one if you want to work with PR agencies or companies, also to attract potential sponsors and advertising dollars. A media kit also saves you writing lengthy emails each time you are asked about your blog, stats etc. You simply attach the media kit.
You have decided you want to create a media kit for your blog now what to put in it? I have put together some simple guidelines to get you started below. The most important thing to remember is that your media kit is your number one marketing tool, beside your blog itself of course.
We are a visual species. As well as facts and figures your media kit should look professional and attractive. It needs to shine. Make sure to include relevant photos, good relevant photos, no fuzzy instagram shots please. Read more →